For the first time, streaming platforms must meet the same LKFS-based loudness standards required in OTA broadcast. California's SB-576 doesn’t just introduce compliance requirements – it exposes gaps in today’s fragmented streaming ad ecosystem that affect everyone, not just California. Our webinar will explore how the law impacts broadcasters extending into OTT, FAST operators managing high ad volumes, and streaming platforms juggling mixed CSAI / SSAI models. We’ll discuss practical implementation paths, real-world integration challenges, and how your organization can turn compliance into better viewer retention across every platform you deliver.
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